Thanks for tuning into Tough Love Marketing advice. Today we are talking about one of the reasons why your Google Ads campaigns may not be performing the way you want or producing the results you thought you’d get. Ok, here it comes, here’s the tough love. Your Google ads campaigns may not be producing results because … they aren’t set up to accomplish goals. I’ve seen it time and time again, from marketers and non-marketers, you make a giant list of keywords and think that’s how the magic happens. It’s not.