Hello, Hello, It's me, I'm Diana and this is Tough Love Marketing where we cut the shit and get straight to the point about digital marketing. Today's tough love is all about keyword research. I'm going to give you 3 do's and 3 don'ts when it comes to taking on the task of finding new keywords for your marketing strategy. And we're going to do it all in under 5 minutes, so let's go.   For your homework, here are the three keyword research tools I want you to test out: 1) Content at Scale: https://contentatscale.ai/ 2) Semrush: http://semrush.com/ 3) Google Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/