Colin Breyer, former Amazon executive and co-author of 'Working Backwards,' discusses the principles and processes that have made Amazon successful. He highlights the importance of customer obsession, long-term thinking, innovation, and operational excellence. Breyer explains the concept of single-threaded ownership and the need for leaders to say 'no' to unimportant tasks. He also discusses the annual planning process at Amazon and the role of TPMs in executing initiatives. Breyer concludes by mentioning Working Backwards LLC, a company that helps organizations implement Amazon's principles. Key Takeaways: Customer obsession, long-term thinking, innovation, and operational excellence are key principles that have contributed to Amazon's success. Single-threaded ownership ensures that a senior leader is fully dedicated to an initiative and has the necessary skills and resources to make it a reality. The annual planning process at Amazon involves setting goals, identifying initiatives, allocating resources, and gaining conviction in achieving desired outcomes. TPMs play a crucial role in executing initiatives and ensuring that dependencies are identified and managed effectively. Leaders should prioritize important tasks and learn to say 'no' to unimportant ones. Working Backwards LLC helps organizations implement Amazon's principles and processes. Resources: Working Backwards LLC: https://workingbackwards.com