In this episode, the final in a three-part series of Trade Secrets recorded on the road at Virtuoso Travel Week in Las Vegas, co-hosts Emma Weissmann and Jamie Biesiada welcome Azamara CEO Dondra Ritzenthaler. She discusses leaving her retirement to helm the small-ship luxury cruise line, the importance of suppliers listening to trade partners, luxury travel sales techniques and what sets luxury cruise lines like Azamara apart. This episode is sponsored by AmaWaterways.  Further resources Dondra Ritzenthaler’s email Mentioned in this episode:  Azamara World Academy From Travel Weekly, Azamara introduces advisor training with incentives From TravelAge West: Azamara launches travel advisor celebration with enhanced incentives Dondra Ritzenthaler on Humans of Travel Need advice? Call our hotline and leave a message: 201-902-2098 Email us: [email protected]   Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license   See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.