This week, Jason is joined by entrepreneur and franchisor, Steven Montgomery! Steven is the founder and CEO of ResiBrands based out of Austin, TX. ResiBrands helps build outstanding home service brands and is the parent company for franchises That 1 Painter, Garage Up and Pinks Window Services. In addition to his work with ResiBrands, he also founded ResiCreative, a cutting edge marketing agency and ResiConnect, an appointment center that helps connect franchisees with potential customers. Steven reveals the secrets to what consumers should know about the trades, where he feels like consumers are getting taken advantage of, clearing up franchisee misconceptions, what investing looks like in a franchise to make passive income, what characteristics make a great franchisee, understanding the consumer mindset, and utilizing the natural buying pool with a franchise. It’s an episode you can’t afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: Declan O’Connell ResiBrands founder & CEO Steven Montgomery: @stevenjmonty @resibrands  www.resibrands.com @that1painter @garageupteam @pinkswindows  Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial