Simi catches up with Shilpa Shah, Co-Founder and Chief Experience Officer of Cuyana. Founded in 2011, Cuyana is a direct-to-consumer luxury fashion brand founded on the philosophy of “fewer, better” to encourage customers to invest in fewer, but higher-quality essentials. Over the past decade, the brand has become a favorite among celebrities like Jessica Alba, Ayesha Curry, Poorna Jagannathan. In addition, the  company has grown to encompass 7 brick-and-mortar locations and over 150 employees. During their latest funding round in 2019, they raised $30 million from H.I.G. Capital.  Before co-founding Cuyana, Shilpa began her career in information architecture and built web and mobile interfaces for multiple Fortune 500 companies like Disney, AT&T, and Sun Microsystems, as a part of the early class of UI/UX designers. She received her MBA from UC Berkeley’s Haas School of Business, where she also completed her bachelor’s degree in Human Computer Interaction and Computer Science. Shilpa is a mover and shaker in the new cohort of conscious and compassionate executives stewarding the future of consumer goods. For more episodes, visit southasiantrailblazers.com. Subscribe to our newsletter to get new episodes in your inbox. Follow us @southasiantrailblazers on Instagram, LinkedIn, Facebook, and Youtube.