In this episode of the Trailmark Podcast, we're joined by Elton Guillen, who shares his transformative journey from the confines of corporate America to the lush landscapes of Nicaragua. Embarking on an epic bike ride from California to Nicaragua, Elton left behind his corporate job to follow his dreams and reconnect with his roots. Throughout this episode, Elton dives into the motivations behind his drastic life change, the exhilarating challenges he faced on his cycling adventure, especially in Mexico, and his current endeavors in revitalizing his family's coffee farm. Elton discusses the significance of his video work, aiming to shed light on the intricacies of coffee farming and to educate his audience about the process. As he navigates through his journey in the coffee industry, Elton reflects on the three phases of mastery, where he currently stands, and his aspirations for the future. Highlighting the importance of teamwork in growing his business and the role of branding in carving out market space, Elton also shares his passion for promoting Nicaragua as a vibrant destination. Join us for a conversation that transcends the ordinary and inspires listeners to embark on their own journeys of discovery and transformation. 📖 Chapters: (00:00) Introduction and Background (03:09) Feeling Dissatisfied with Corporate Life (08:15) The Idea of Biking to Nicaragua (11:08) Cycling Journey and Love for Biking (19:17) Challenges and Adventures in Mexico (25:36) Camping and Stealth Camping (27:59) Rebuilding the Coffee Farm in Nicaragua (35:15) Finding Purpose and Passion (38:54) Starting a Podcast and Creative Outlets (40:41) Creating Videos to Document and Educate (42:14) The Three Phases of Mastery (45:44) The Need for a Team (46:59) Building a Brand, Expanding and Future Plans (49:25) Closing Remarks and Contact Information