Enjoy a transformation masterclass with Kathrin Chambers, Digital Marketing Manager at Fáilte Ireland (tourism board), to explore their successful digital transformation journey along with the story of their award-winning 'Keep Discovering Car-Free' campaign which earned them the Ireland eGovernment Marketing Award. Kathrin shares valuable insights into how they shifted their focus from brands to visitors first and defined clear goals for what success looked like. Discover how Fáilte Ireland streamlined their digital properties, consolidating websites from seven to three and optimising social channels with a headless CMS for seamless updates. Kathrin also reveals how they kept senior leadership engaged through show-and-tell sessions, documented their learnings in a wiki for future projects, and how their front-office team played a pivotal role during COVID, updating core databases and driving a surge in digital referrals for tourist organisations. Don’t miss this deep dive into Fáilte Ireland’s innovative strategies for digital growth and success! Hosted on Acast. See acast.com/privacy for more information.