Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communications practices. Our guest today is Andrea Lacasia. Join us as we discuss the intricate balance between innovation and compliance in Medical Communication, the unique challenges of communicating in the rare disease space, and innovative engagement strategies.