In this episode, we talk with, Cara Federici, the Founder, and CEO of the Madison Melle Agency.  Cara has a long career in hospitality working with prestigious global brands. It's her savvy eye for design, forward-thinking innovation, and detail that has her agency positioned as a positive force in the new dawn of hospitality. A self-described city slicker, Cara shares with us where her love for hospitality, design, and travel comes from and the meaningful moments that have shaped her life and career. The Madison Melle Agency is a multi-faceted creative studio & lifestyle consultancy, ideating and operating one-of-a-kind media, technology, hospitality, food & beverage, retail, and real estate brands. Federici’s proven track record of success is derived from collaborating with a multitude of the world’s most notable names in their respective industries, including Fast Company, Standard Hotels, Palisociety, InterContinental Hotels Group, Hilton Hotels & Resorts, and Proper Hospitality. Federici’s current and past portfolio comprises an array of highly sought-after, luxury lifestyle companies and market leaders, such as Brookfield Properties, Relais & Châteaux’s Calabash Grenada, Casetta Group, Bridgeton Hospitality, Two Bunch Palms, Marram Montauk, Walker Hotels, Petit Ermitage, Saira Hospitality, Wylder Hotels, Cachet Hotels, Solay App, and Skypod, as well as a variety of highly acclaimed media, retail, communications, and hospitality ventures. Federici launched Tech Theory Group in 2020, a high-performance technology advisory firm, designing and delivering best-in-class managed information technology solutions and infrastructure services. Tech Theory Group realized a compelling need in the marketplace existed for simple, transparent, cost-effective hospitality technology services. Tech Theory Group delivers these core competencies to clientele through a collective partnership of experienced IT architects, engineers, designers, consultants, and business executives across the globe. Federici attended Parsons School of Design in New York City and graduated Cum Laude from Tulane University, with a Bachelor of the Arts in Communications and a double minor in Business and Art Studio. Federici holds a completed Certificate of Hotel Real Estate Investments and Asset Management from Cornell University. Federici is currently based in Southern California with offices for The Madison Melle Agency and Tech Theory Group in Los Angeles. Enjoy our conversation with Cara Federici.