In the latest episode of the Travel With Meaning podcast, host Mike Schibel speaks with Lillian Rafson, the CEO and founder of Pack Up + Go. Originally from Pittsburgh, Lillian shares how her passion for travel after a carefree Summer backpacking around a region she knew nothing about led her to start her own company that plans surprise trips for its customers.  Pack Up + Go, encourages spontaneity, exploration, and adventure among American travelers. She launched the bootstrapped business at 23 years old and has grown it to 25+ team members and $7 million+ in annual revenue. Lillian has been honored as a member of the Pittsburgh 30 Under 30 and 40 Under 40, a Tory Burch Foundation Fellow, a Travel & Leisure A-List Travel Planner, and a Top Woman in Hospitality. Outside of Pack Up + Go, Lillian is a business coach, focusing on helping entrepreneurs launch and grow their businesses!   Show Notes: 15:22 This could be one of the most ambitious ideas for a passionate traveler about starting a new job.  26:24: Where did the idea for surprise travel come from? Where was Lillian and who were where the other travelers that got Lillian thinking about the idea? 30:57: Who was the first guests to try Pack Up + Go and how did the brand go viral?    As always thanks for listening.  If you like the episode, please leave a rating and share it with your friends.    For more information on Pack Up+Go www.packupgo.com