Send us a textWhat if your travel booking experience could be completely transformed? Join us as we unravel the captivating evolution of Online Travel Agencies. From the groundbreaking innovations since the 1990s to today's data-driven personalization, you'll discover how OTAs like Priceline have reshaped the travel landscape and what that means for your next trip.Our episode dives into the heart of Priceline's strategies with insights from Traci Mercer, Priceline's Senior Vice President &amp...