Joining us on this episode are representatives of sim racing equipment manufacturer Next Level Racing and world-renowned car company Ford. The two companies are working together on a line of Ford GT and Team Fordzilla virtual racing cockpits and seats – but more than that, they are trying to expand the audience for our beloved past-time. Both were present at Gamescom, a German show that covers the general gaming industry and usually has less of a racing game presence. But not this year, with a big push for the genre. Not only did we chat about new products, but also the why, where and how of sim racing and what the future may hold. So, you will hear from first Kam Khadem, Head of Brand and Strategic Growth at Next Level Racing, then followed by Emmanuel Lubrani, Senior Manager of Brand communications and content development at Ford of Europe. Don’t forget you can email [email protected] if you have any questions about sim racing cockpits you’d like us to answer. If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future. Next Level Racing unveils official Ford GT sim racing cockpit and seat: https://traxion.gg/next-level-racing-unveils-ford-gt-sim-racing-cockpit-and-seat/ Next Level Racing GTElite sim racing cockpit review: https://traxion.gg/next-level-racing-gtelite-sim-racing-cockpit-review/ Next Level Racing Wheel Stand 2.0 review: https://traxion.gg/next-level-racing-wheel-stand-2-0-review/ Follow Team Fordzilla https://twitter.com/TeamFordzilla https://teamfordzilla.com/ Follow Next Level Racing https://twitter.com/nextlvlracing https://www.nextlevelracing.com/ Follow Traxion.GG https://twitter.com/TraxionGG https://www.instagram.com/traxiongg/ https://www.twitch.tv/traxiongg https://www.youtube.com/traxiongg https://www.facebook.com/TraxionGG/