Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing. Responsible for both the real-world racing team's appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition. Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren's values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in. Don’t forget you can email [email protected] if you have any questions about sim racing cockpits you’d like us to answer. If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future. Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/ Follow McLaren Shadow: https://twitter.com/McLarenShadow Logitech G Challenge: https://traxion.gg/logitech-mclaren-g-challenge-returns-in-2022-on-assetto-corsa-competizione/ Follow Traxion.GG https://twitter.com/TraxionGG https://www.instagram.com/traxiongg/ https://www.twitch.tv/traxiongg https://www.youtube.com/traxiongg https://www.facebook.com/TraxionGG/ All Automotive with Matt Clawson Informative automotive related topics. My advice from 30 years of being in the business.Listen on: Apple Podcasts   Spotify