Meet Esther Howard, Mental Health Advocate, Researcher and CEO of Bezyl. In this conversation, Esther shares her unique perspective on the importance of understanding patient journey, not just as a scientific necessity, but as a fundamental human duty for researchers. Esther explores the three critical prongs of patient journey: standard of care, the specifics of the patient's disease, and the often-overlooked aspects of their daily lives. She emphasizes the need for researchers to look beyond the protocol and embrace a more holistic view of patients' experiences, arguing that by embracing our human duty to understand and empathize with patients' experiences, we can not only advance scientific knowledge but also create a more compassionate and patient-centric approach to clinical research. Follow Maya Zlatanova: https://www.linkedin.com/in/mayazlatanova/ Follow Esther Howard: https://www.linkedin.com/in/esther-howard-7352b3b3/ Learn more about Bezyl: https://www.linkedin.com/company/bezyl/ (00:00) - Introduction and Background (03:22) - Understanding the Patient Journey (11:38) - The Importance of the Patient Journey (18:42) - Patient Needs and Perception (22:22) - The Role of Real-World Data (28:57) - Implications for Clinical Trials