Cathie Wood’s Ark Invest recently purchased European exchange-traded fund issuer Rize. The move shows yet another US-based issuer bringing their talents to Europe, a market that while only a fraction the size of the US is growing quickly.  On this episode of Trillions we talk to Hector McNeil, Co-Chief Executive Officer of HANetf and a veteran of the European ETF market. We discuss how Europe remains behind the US in some ways, but ahead in others. We also analyze how portfolios are changing and what McNeil advises issuers to think about when launching new funds.  See omnystudio.com/listener for privacy information.