What if you could expand your client roster by 300% without having to spend a fortune on marketing? This week's guest Beatriz Acevedo and her team at SUMA Wealth discovered a hidden growth gem by serving the Latinx community. It turns out, people in the community tend to bring other clients with them. And as you'll hear Beatriz discuss with Mike Langford, this growth concept is present in many communities. Resources Mentioned In This Episode: How I Built This - Beatriz was a guest on HIBT Lab! with Guy Raz in which she shared more about her journey that led her to starting SUMA Wealth.Is Your Credit Guacaready? - This is a great example of the culturally relevant marketing that the SUMA Wealth team is using to build a community of over a million people. Chapters 00:00 Introduction and Background 03:23 Summa Wealth's Community-First Approach 06:09 The Aha Moment for Summa Wealth 10:18 Understanding the Target Audience 13:40 Learning from Mistakes and Adjusting 22:01 Adapting to Changing Consumer Behavior 25:22 Learning from Younger Generations 26:10 The Value of Different Perspectives 27:06 The Importance of Embracing Change and Learning from Younger Generations 29:03 Transition from TV Producer to FinTech Founder 31:16 Recognizing the Lack of Financial Education in Latino Communities 33:01 The Role of Culture and Community in Fintech 36:00 The Power of Life Experience in Decision-Making 37:26 The Opportunity of Connecting with Younger Generations 43:25 Attracting Non-Latinx Users to Summa Wealth 48:39 Future Plans for Summa Wealth