Colin Rogers is the CEO of MapAction. MapAction is a lean, mean, mapping machine that turns complex data into clear, actionable maps to support frontline workers and decision-makers during crises. With about 100 volunteers, some of whom have been with the organisation for two decades, MapAction shows a unique, geeky charm. They work closely with partners like the UNDAC to alleviate the pressure on those calling the shots in crisis situations. Tune in to hear how MapAction translates complex humanitarian data into the language of action, supplementing the gut feelings of decision makers.