Groups!... I did it again. Jay Van Bavel, NYU Associate Professor of Psychology and Neural Science, Director of the Social Identity and Morality Lab, and co-author of The Power Of Us, discusses how our social identities change depending on our environment and context, how the groups we identify with affect our decisions and perception, and the importance of instilling healthy hierarchy in a group to prevent unhealthy leadership. They also discuss how emotionally charged situations can forge shared identities, how cults replace individual identities with group identities, what to do when someone has fallen prey to groupthink, and whether groups are even... good? Learn more about Jay's work here! https://www.powerofus.online Original Airdate: 01/04/2023  Check out our holiday sponsors!!! Quince: Get cozy in high-quality fall wardrobe essentials! Go to Quince.com/trust for free shipping on your order and 365-day returns! Shopify: Upgrade your business! Sign up for your $1 per month trial period at shopify.com/trustme  Please donate to RedCross.org to help those affected by Huricanes Milton and Helene. BUY OUR MERCH!! bit.ly/trustmemerch    Got your own story about cults, extreme belief, or abuse of power? Leave a voicemail or text us at 347-86-TRUST (347-868-7878) OR shoot us an email at [email protected] INSTAGRAM: @TrustMePodcast @oohlalola @meaganelizabeth11 TWITTER: @TrustMeCultPod @ohlalola @baberahamhicks TIKTOK: @TrustMeCultPodcast