This week on Turpentine VC, we’re releasing Molly O’Shea’s interview with Mark Suster, Managing Partner of Upfront Ventures. In this episode, Mark discusses the value of disciplined investments and Upfront Ventures' focused investment strategy. He emphasizes the importance of founder-market fit and market timing in investment decisions. Mark shares his perspectives on promising sectors such as healthcare, national defense, and space, while also reflecting on the lessons from his time as a CEO and the significance of understanding historical context in relation to current trends. — 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/ — RECOMMENDED PODCASTS: 🎙️Sourcery Interviews with the top VCs & Founders leading the next tech innovation cycle. Spotify: https://open.spotify.com/show/2Ni3Tese9CtZa3oxpCjgTg?si=9b01b3dbcca242f0  Apple: https://podcasts.apple.com/us/podcast/sourcery/id1738124704  🎙️This Won't Last Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/this-wont-last-with-keith-rabois-kevin-ryan-logan/id1765665937   Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz  YouTube: https://www.youtube.com/@ThisWontLastpodcast   — SPONSORS: 💳 Imagine total control over your company's spending with Rippling Spend, the all-in-one platform for expense reports, corporate cards, and bill pay. Control spend, set custom approval chains, and close your books 3x faster. Visit rippling.com/spend for a free demo and one month free trial. 🛠️ Building an enterprise-ready SaaS app? WorkOS has got you covered with easy-to-integrate APIs for SAML, SCIM, and more. Join top startups like Vercel, Perplexity, Jasper & Webflow in powering your app with WorkOS. Enjoy a free tier for up to 1M users! Start now at https://bit.ly/WorkOS-Turpentine-Network 💥 Head to Squad to access global engineering without the headache and at a fraction of the cost: head to https://choosesquad.com/ and mention “Turpentine” to skip the waitlist. — LINKS: Upfront Ventures: https://upfront.com/  Subscribe to Sourcery: https://www.sourcery.vc/ Book Recommendations: Freedom's Forge: How American Business Produced Victory in World War II - Arthur Herman:  https://www.amazon.com/Freedoms-Forge-American-Business-Produced/dp/0812982045  Chip War: The Quest to Dominate the World's Most Critical Technology by Chris Miller: https://www.amazon.com/dp/B09TX24J5Y The End of the World Is Just the Beginning: Mapping the Collapse of Globalization by Peter Zeihan: https://www.amazon.com/s?k=The+End+of+the+World Israel: A Simple Guide to the Most Misunderstood Country on Earth: https://www.amazon.com/Israel-Simple-Guide-Misunderstood-Country/dp/B08R7VV25R/ref=sr_1_1 — FOLLOW: https://twitter.com/msuster   https://twitter.com/MollySOShea  — TIMESTAMPS: (00:00) Intro (01:17) Upfront Ventures' fund structure and investment approach (10:50) Conviction factors: founder, market, and upfront fit (19:23) The barbell strategy and upfront's integrity (24:17) Lessons learned as a founder and the importance of directness (29:10) Emerging categories and macro trends (35:17) Challenging the misconceptions about capital-intensive categories (37:46) Hardware and the evolving software landscape (41:41) Exit opportunities and market dynamics (43:52) The future of exits: private equity and M&A (49:00) Book recommendations and closing thoughts (01:00:38) Wrap