Storytelling in a Data Driven Era: 13th Annual Peer-to-Pier and

UC Davis Graduate School of Management's Dean's...

Storytelling in a Data Driven Era: 13th Annual Peer-to-Pier and Dean's Distinguished Speaker Event

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Description

An all-UC Davis panel of marketing experts dive into the hot topic of marketing using big data and how to build a brand using data-driven storytelling. Panelists: Abby Lunardini BA 97, Vice President, Brand Marketing and Communications, Virgin America; Aaron Carpenter MBA 98, Chief Customer Officer, Hubnami; Associate Professor Ashwin Aravindakshan, UC Davis Graduate School of Management; and moderated by Lisa Maulhardt MA 92, Executive Vice President, SYPartners. Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [Business] [Show ID: 30681]

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