Angel Martinez is a leader in product marketing, innovation and future trends. He returns to his alma mater, UC Davis, recounting his business journey through Reebok, Keen and now Deckers Brands. Holding senior positions has given him insights into what makes effective leaders. He argues that it is necessary for leaders to lead through a highly developed sense of compassion and empathy. Only when people truly believe that a leader understand their real needs and are committed to seeing those needs met can one begin to harness the power of the collective genius that is at the core of every organization’s potential. Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [Business] [Show ID: 28928]