Michael Moro, CEO of Genesis Global, discusses Tesla’s purchase of $1.5 billion in bitcoin and Genesis’s new unit: Genesis Treasury. He also talks about how demand has shaped Genesis’ bitcoin and crypto offerings over the years, which events have acted as catalysts for institutional demand, and what Genesis is expecting in 2021. In this episode Michael covers: The significance of Tesla allocating $1.5 billion to BTC (1:08) How Tesla’s purchase is a result of the evolution of the asset class and why this is just the beginning How Genesis got its start as a regulated BTC trading desk in 2013 (2:56) What new products and services Genesis has launched since 2018 to meet institutional demand (6:11) How Genesis came to launch Genesis Treasury and what this unit does (8:00) Understanding the idea of bitcoin as a corporate treasury asset and how the stock market is rewarding companies for getting into crypto What the catalysts were in creating corporate demand for bitcoin and where corporate demand for bitcoin is coming from (10:52) How corporate interest in bitcoin correlated with Microstrategy’s Bitcoin for Corporations event (13:16) Why institutions have been interested in Bitcoin as collateral, and why that narrative is new How the conversation with institutions interested in buying bitcoin would be different in a bear market (16:00) How GAAP accounting rules affect the quarterly earnings reports of publicly traded companies that hold bitcoin (19:03 ) His projections for how 2021 in crypto will play out (21:44)   Thank you to our sponsors! Crypto.com: http://crypto.com The Sun Exchange: http://thesunexchange.com/unconfirmed   Episode links: Michael Moro: https://twitter.com/michaelmoro   Genesis: https://genesis.global/  Genesis Treasury: https://genesistrading.com/treasury/   Recent institutional purchasing news: Tesla’s BTC purchase: https://www.cnbc.com/amp/2021/02/08/bitcoin-surges-above-43000-to-a-record-after-elon-musks-tesla-buys-1point5-billion.html Twitter’s CFO considers Bitcoin: https://www.theblockcrypto.com/linked/94459/twitter-cfo-bitcoin-btc-balance-sheet-comments  Microstrategy’s Bitcoin for Corporations event: https://www.microstrategy.com/en/bitcoin/videos/bitcoin-macro-strategy  Michael Saylor’s Unchained interview: https://unchainedpodcast.com/why-bitcoin-now-michael-saylor-on-the-best-way-for-companies-to-buy-bitcoin/ Companies holding bitcoin: https://bitcointreasuries.org/  Genesis information: Michael Moro’s presentation at Microstrategy’s event: https://www.microstrategy.com/en/bitcoin/videos/genesis  Genesis Global background: https://f.hubspotusercontent00.net/hubfs/6024551/About%20-%20Genesis%20Global/About%20Genesis%20Global%20-%20Full%20Overview.pdf  Prime Brokerage Services: https://f.hubspotusercontent00.net/hubfs/6024551/About%20-%20Genesis%20Prime/About%20Genesis%20Prime%20-%20Full%20Overview.pdf  Q4 market observations: https://f.hubspotusercontent00.net/hubfs/6024551/About%20-%20Genesis%20Prime/About%20Genesis%20Prime%20-%20Full%20Overview.pdf  Miscellaneous: Crypto and GAAP accounting : https://www.forbes.com/sites/shehanchandrasekera/2020/05/21/how-are-cryptocurrencies-classified-in-gaap-financials/?sh=40ed4f9865b2  Coin Metrics report on institutional investing: https://coinmetrics.substack.com/p/coin-metrics-state-of-the-network-330    Link to the Crypto News Recap: https://unchainedpodcast.com/41-trillion-in-aum/