What goes viral social media and why? Do people value information-based content less favorably than misinformation? Why do we click more on polarizing content than neutral information?    In this episode, Under the Cortex hosts Dr. Steven Rathje from New York University. Rathje’s research explores what people think about social media content and what motivates their online behavior.  Rathje and APS’s Özge G. Fischer-Baum explore the implications for societal change, in-group and out-group behavior, and emotional choices on internet usage.  If you want to know more about this research, visit psychologicalscience.org.