Business transformation initiatives often start due to external events, a change in the senior leadership team, a merger, an acquisition, or changes in regulation. But that only describes why we need to change, not what needs to change. This week Jason and Joe discuss the importance of defining the problem that you're seeking to address before rushing headlong into solution design. What do our customers believe needs to change? What’s important to them? How much effort do we attribute to our customers’ priorities? Just how effective and efficient are we compared to other organisations? These can be deeply uncomfortable questions that you simply have to ask yourself, if you want your transformation programme to be a success. Failing to do so can mean spending millions to fix the wrong problem. Take a listen to find out more.