The expectations and variety of roles that social media influencers play have increased exponentially, mirrored by increasing scrutiny and policing of how their behaviour plays out amongst their communities and followers. The shifting expectations of followers on influencers has prompted a reappraisal of the status quo by those such as Lillian Ahenkan, also known as FlexMami. FlexMami is a DJ, TV presenter on MTV, model, and multidisciplinary millennial making waves in the Australian entertainment industry. We speak with her about how she grew into becoming a social media influencer, as well as about her drive to shift the goalposts through the creation of follower funded curated communities. We unpick how the popularity and abundance of social media content has led to this situation and how some influencers are evolving by leaving existing social media platforms in pursuit of more flexible and transparent approaches.