Listen to Nova chat with Nikki Nash, creator of the Market Your Genius podcast and founder of the Genius Profit Lab. International speaker, author, and marketing expert. Nikki talks about why she does what she does. She shares that while in a corporate job full time - following a potential genetic predisposition to cancer scare - realized life can be really short. This led to her pivot and make new, creative choices to start her own business.  After some fits and starts, she did so in March 2016. Why? She “wants every person on the planet to have a life they are madly in love with.” As a black female, she wanted to help people beat all the race and gender odds. Pivot for you Whatever pivot you do – it can be part-time, a hobby, or a side-hustle - whatever works for loving your life and being happy. “Other alternatives are better than being completely miserable.”  “The only box you will be in is the one your put around yourself.” Maintain an “effing fabulous” list. Keep writing the list of why you are fabulous frequently. Then read it - and read it again. What is the thing that you need more of in your life to create a life that you are madly in love with? What is your why? Pivoting Pivot Entrepreneurs Female entrepreneurs Madly in love with your life Make choices Limitless Empowerment