Episode 104 with Charles Shima, who is the founder and CEO of ZaNiheza, a booking software and afrocentric travel marketplace for immersive experiences that connect travelers with local curators. ZaNiheza provides immersive tours and activities that enhance travelers' experiences when they visit African destinations. Their proprietary booking software makes it possible for travel suppliers to create, manage, and offer tours and activities online. What We Discuss With Charles Shima What specific gap in the African travel market were you aiming to address, especially in the context of African travel experiences?Can you give us reasons why it is important to develop tourism in Africa?Africa is experiencing increased interest globally in areas such as tourism. What more can be done to sustain this tourism growth?Could you elaborate on how empowering local travel curators and promoting unique cultural experiences contribute to economic growth in the regions you operate? How is the increasing presence of young African travel bloggers and content creators, including individuals like yourself, influencing the African travel and tourism industry?Full show notes and resources can be found here: Unlocking Africa show notes Did you miss my previous episode where I discuss African Art on the Global Stage. The Growth and Evolution of African Art with Touria El Glaoui? Make sure to check it out! Like this show? Please leave us a review here -- even one sentence helps! Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu Connect with Charles on LinkedIn at Charles Shima, and Twitter @shima_charles Support the showDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at [email protected]