From Local Grain to Global Brand: Launching and Scaling a Successful Ethiopian Superfood Business with Yonas Ademassu Alemu
Listen now
Description
Episode 138 with Yonas Ademassu Alemu, an investment banker turned entrepreneur who founded Lovegrass Ethiopia. As the Managing Director of this innovative health food company, Yonas has been instrumental in bringing the rich heritage of Ethiopian grains to the global stage. Lovegrass Ethiopia specialises in creating a diverse range of products, including pasta, breakfast cereals, pancake mixes, powdered beverages, and snacks, all crafted from teff and other traditional Ethiopian grains.Teff,...
More Episodes
Episode 145 with Parminder Vir OBE, a commercially focused executive with a distinguished career spanning entrepreneurship, media, and business development.Awarded the Order of the British Empire by Queen Elizabeth for her contributions to broadcasting and film, Parminder has made a significant...
Published 10/21/24
Published 10/21/24
Episode 144 with Jo Griffiths, a visionary global strategist and entrepreneur who works at the crossroads of tech startups, major corporations, government, academia, and investors. As the Co-Founder and CEO of The Global Startup Awards Africa, the largest independent international startup awards...
Published 10/14/24