Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the latest entrant into the increasingly competitive marketing mix modelling sector, Jordan Taylor-Bartels, the co-founder of Prophet. In today’s episode of The Unmakers, we talk to Jordan Taylor-Bartels about Prophet, the analytics platform he’s been quietly building for the last three years, before finally publicly launching it in March. There were several industry investors attached to the launch, including Australian Community Media proprietor Antony Catalano, and ex-Dentsu (now Bastion) executive Cheuk Chiang. To add to the spice, Chiang was an early investor in media mix modelling platform Mutinex, although he parted ways early in the project. Although recently an owner of indie media agency Magic, much of Taylor-Bartels career has been spent outside of media, including at a couple of Elon Musk companies in the US. At the start of his career, Taylor-Bartels studied media and journalism at RMIT and created his own culture magazine, Helmet. In today’s conversation, Taylor-Bartels explains his approach to simplifying the variabilities of marketing, talks through the launch team and plots a path for where Prophet grows from here. Today’s podcast was edited by Abe’s Audio, the people to talk to about voiceovers, editing and production. We’ll be back with more tomorrow. Have a great day. Toodlepip… Tim Burrowes Publisher - Unmade [email protected] This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe