Welcome to a Tuesday update from Unmade. In the interests of topicality we’re reworking our publishing rhythm this week. We’ve brought forward to today our usual Thursday audio-led interview to focus on the Paramount Upfronts which kicked off in Sydney yesterday. And our member-only post which usually happens on a Tuesday, will be later in the week. Further down, we’ve also got better news on the Unmade Index which finally broke its eight day losing streak. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (1 October), Unlock (31 October), and Compass (November); * Member-only content and our paywalled archives; * Your own copy of Media Unmade.  How Paramount is making one plus one add up to more Paramount yesterday become the first of Australia’s TV companies to show its hand during 2025 Upfronts season. One of the challenges of covering Upfronts presentations is that they tend to be a grab bag of announcements, without there necessarily being a unifying theme. That was certainly the case with Paramount, with announcements covering free to air commissions for Network 10, local commissions for streaming service Paramount+, the company’s global content pipeline, converged trading technology upgrades with Paramount Connect, and a rebrand that will see 10 Play disappear so it will be Ten across both linear and streaming. And that in itself was the unifying theme. Albeit by accident rather than plan, the global ownership structure of the company leaves Paramount as the best placed media company to argue that the sum of its parts adds up to more than the whole. While Paramount Plus isn’t the biggest subscription streaming platform with an advertising tier, it gets to be the only one that is part of a local Upfront. While a distant third behind Seven and Nine in broadcast TV, Ten gets a pipeline of global formats and content from its parent company. While 10 Play isn’t as big as Seven’s FAST (free ad supported TV) channels, advertisers and agencies can buy across both Paramount+ and 10 Play. To lean in to the acronyms, Paramount is the only company locally that can offer advertisers audiences across SVOD, BVOD, FAST and FTA. The sum of the parts has the potential to equal more than the whole Under Hugh Marks, Nine’s portfolio felt like a company where its assets across TV, streaming, publishing and radio added up to more than the whole. More recently one plus one has equalled two at best. Seven West Media’s TV and publishing assets feel similarly disconnected, even more so since being split into seperate divisions ready for some sort of M&A activity. ARN Media’s (so far failed) takeover plan for SCA was about being stronger in the single medium of audio. Southern Cross Austereo’s valuation will go up as soon as it finally offloads its fading regional TV licences (presumably mostly to Paramount) and becomes a pure play audio company. So what to make of Paramount’s announcements? There’s a further investment in live reality TV alongside I’m A Celebrity. Big Brother returns to its original home where it ran for its first eight seasons, before three seasons on Nine where it relaunched well out of the 2012 Olympics before fading, and five seasons on Seven which took much of the life out of the format by moving to a cheaper pre-recorded format. Big Brother will be live on Ten and streamed 24 hours a day live which is almost exactly the sort of content FAST was invented for. There were no other major format surprises. Have You Been Paying Attention, MasterChef, Taskmaster, Survivor, and Thank God You’re Here all return. The Project stays on air. Talking ‘Bout Your Generation (or Talkin’ ‘Bout Your Gen as it will be this time) has been revived minus Shaun Micallef as host. Sam Pang will get his own show. During the podcast conversation with sales