Hector and Alicia dive deep into Intuit's latest earnings report, breaking down the company's financial performance across its various platforms. They explore Intuit's strategic shifts, including the rebranding of its small business group and the push towards AI-driven expert platforms. The hosts also discuss the potential for new personal finance tools and Intuit's renewed focus on international markets, offering valuable insights for QuickBooks users and accounting professionals alike. SponsorsMakersHub - https://uqb.promo/makershubMelio - https://uqb.promo/melioThe Small Business Research Institute - https://uqb.promo/ceanow (00:00) - Welcome to The Unofficial QuickBooks Accountants Podcast (01:27) - CEO's Statement and AI Strategy (02:45) - Intuit's Five Big Bets (05:28) - MailChimp's Growth and Strategy (07:57) - Mid-Market Strategy and Challenges (11:27) - Earnings Report Breakdown (24:56) - Turbo Tax Growth (32:31) - QuickBooks Online and Desktop Ecosystem (40:20) - Investor Insights and Future Projections (44:27) - Closing Remarks and Call to Action Send your Questions/Comments (we could read/answer them on air) [email protected]/Apps Mentioned in this episode:Links/Apps Mentioned in this episode:Hector’s Reframe Conference - https://www.reframe2024.com/Hector's App - RightTool www.righttool.appAlicia's RoyalWise OWLS QBO Training - http://royl.ws/uqapodcastAlicia’s QuickBooks Ledger Course - http://royl.ws/ledgerIntuit Connect Conference www.quickbooksconnect.comCheck out Alicia’s step-by-step QBO Textbooks at http://www.questivaconsultants.comThe Comprehensive Guide to Converting from QuickBooks® Desktop (QBDT®) to QuickBooks® Online (QBO®) https://www.amazon.com/dp/B0D8L29Z5LQuickBooks Online: From Setup to Tax Time https://www.amazon.com/dp/B0CXZB1R95Sign up to Earmark to earn free CPE for listening to this podcast https://www.earmark.app/onboarding Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app