Alicia unpacks Intuit CEO Sasan Goodarzi's keynote speech from Intuit Connect, offering valuable context around the company's AI-driven strategic direction and its implications for ProAdvisors. She breaks down the upcoming changes to QuickBooks Live, including new transparency features and revenue sharing opportunities that aim to strengthen the partnership between Intuit and accounting professionals. SponsorsZoho Expense - https://uqb.promo/zohoexpense Coefficient - https://uqb.promo/coefficientRedmond Academy - https://uqb.promo/redmond Send your Questions/Comments (we could read/answer them on air) [email protected]/Apps Mentioned in this episode: Lean more about Alicia's QuickBooks Training http://learn.royalwise.comCheck out Alicia’s step-by-step QBO Textbooks at http://www.questivaconsultants.comIntuit’s 2024 Investor Day event: https://www.youtube.com/embed/8cJ9vqr6gYg?si=C3UD7Hsxu2QMtx4rHector's App - RightTool www.righttool.appReframe 2025 Conference https://reframe2025.com/Sign up to Earmark to earn free CPE for listening to this podcasthttps://www.earmark.app/onboarding (00:00) - Welcome to the Unofficial QuickBooks Accountants Podcast (01:08) - Keynote Speech Highlights (03:27) - The Impact of AI and Technology (05:03) - Intuit's Strategic Directions (11:27) - Addressing the Elephant in the Room (13:14) - Intuit and ProAdvisors Relationship (15:58) - Innovations in QuickBooks Live (28:35) - Future of Accounting and Technology (34:27) - Upcoming Classes and Final Thoughts