Riding a Generational Shift of Data, Attribution, and Marketing

Unpacking the Digital Shelf

Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph, Founder & CEO of MikMak

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Description

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin more fiercely than ever before. Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to share her view of the trends that will matter in the next 18 months. Buckle up, it’s going to be an exciting ride.

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