In this episode, co-hosts Pete Housley and Faye Campbell explore a crucial aspect of modern marketing: shaping data to fuel AI technologies. As marketers embrace artificial intelligence and its potential, the quality and structure of their data play a pivotal role in unlocking the true power of AI. We'll be diving into how marketers shape their data and highlighting a few cutting-edge marketing technology tools that fuel AI-driven initiatives and anchor it all back to a day in the life of a digital marketer.