At work we constantly have to stand up to tell our stories, advocate for resources, and convince our teams and leaders to join us. Navigating internal and external workplace communication can be daunting, but in this episode Elisabeth Diana, Head of Communications at HR one stop shop Deel, shares her playbook for developing messages that are on-point, authentic, and strategic. And using examples from recent press events from Calista Flockhart, Taylor Swift / Tree Paine, we work backwards to dissect and speculate on the stories behind the stories. "You cannot spin your own stuff. You have to be able to own when something is not going well. You are the truth teller. You're not paid to say yes. You are paid to tell the truth." - Elisabeth Diana 0:10 Intro 3:01 Strategic Communications for Influence 13:55 Hire, Fire, Boss! 17:37 Data and Anecdotes for Persuasion 21:25 Pop Culture Communications Critiques 31:08 Reflections and Outro Connect with Elisabeth on Threads @ediyork Mentioned in this episode:  Deel Global Trends reportCalista Flockhart New York Times interviewTaylor Swift Eras Tour BonusesSwift Skips the Times Gala Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.