With a record 5.5 million businesses starting up last year alone, it's not easy for early stage companies to stand out. Fortunately, John Cantwell, a creative director who specializes in brand and copy startups, is here to share his secrets behind building a memorable and authentic brand. In this Upshots episode, John shares his approach to harnessing the core ideas of founders and key team member to create a brand that resonates deeply with both its creators and its audience."A brand is the ...