If it doesn't already come naturally, communicating about your work can feel uncomfortable and downright cringey. But like it or not, it's part of the job. What you need is a method and a motivator, and fortunately Courtney Kaplan returns to Upshots to be just that! In this episode, Courtney offers a structured approach to not just build cold case studies but real stories that connect with hearts and minds. You'll also gain practical tips for gathering testimonials and overcoming the discomfo...