Kara Goldin Show, we’re joined by Michelle Cordeiro Grant, the Founder and CEO of GORGIE, a brand that’s revolutionizing the energy drink market with a focus on wellness and better-for-you ingredients. Michelle is a serial entrepreneur who previously founded LIVELY, a lingerie brand that quickly gained traction for its innovative "Leisurée" concept, blending lingerie and leisurewear. LIVELY grew into a community-driven brand with over 165,000 ambassadors and a $105 million acquisition within just three years. Now, Michelle is taking on the male-dominated energy drink industry with GORGIE, a wellness-focused energy drink that’s already making waves, landing in major retailers like Sprouts Farmers Market and Whole Foods within six months of its launch. During our conversation, Michelle shares the story behind the creation of GORGIE, the challenges she faced in bringing the product to market, and how she leveraged her experience with LIVELY to build a brand that resonates with today’s health-conscious consumers. We also dive into Michelle’s approach to innovation, the importance of sustainability in GORGIE’s development, and how she has harnessed the power of social media and personal branding to build awareness and drive growth. Whether you're interested in entrepreneurship, brand-building, or the evolving landscape of wellness products, this episode is packed with actionable insights and inspiration. Tune in to hear Michelle’s incredible journey and learn more about the rise of GORGIE. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks. To learn more about Michelle Cordeiro Grant and GORGIE: https://www.tiktok.com/@getgorgie https://www.instagram.com/the_michellegrant/ https://www.instagram.com/getgorgie/ https://www.linkedin.com/in/michelle-cordeiro-grant-669755/ https://www.getgorgie.com/ Sponsored By: ACORNS. Head to acorns.com/KARA or download the Acorns app to start saving and investing for your future today! ShipStation - Get a 60-day free trial at ShipStation.com/KARA. Thanks to ShipStation for sponsoring The Kara Goldin Show! JLo Beauty - Head to JLOBeauty.com/KaraGoldin for a SPECIAL GIFT of FOUR FREE Masks and FREE Shipping. Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/kara Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/597