On this episode of The Kara Goldin Show, we’re joined by Brianda Gonzalez, the inspiring Founder and CEO of The New Bar. Brianda’s journey began on Catalina Island, where socializing with family and friends often revolved around alcohol. When her father’s health required him to give up drinking, Brianda set out to create a new way for their family to bond over drinks—without the alcohol. From this, The New Bar was born, a platform that’s redefining social drinking with high-quality, alcohol-free alternatives. In 2022, Brianda opened The New Bar’s first location in Venice Beach, and just a year later, the brand became the first nonalcoholic partner at Coachella and expanded to new locations in West Hollywood and San Francisco. In our conversation, Brianda shares her experiences building The New Bar, securing major partnerships, and navigating the fast-growing nonalcoholic category. We dive into the shift in consumer attitudes around alcohol, her unique approach to brand building on a lean budget, and how she continues to make The New Bar a fun and accessible choice for all. Whether you’re curious about the rise of nonalcoholic options, entrepreneurship, or innovative brand-building, this episode offers tons of insights and inspiration. Tune in to hear Brianda’s amazing story and learn how The New Bar is transforming the way we connect. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks. To learn more about Brianda Gonzalez and The New Bar: https://www.instagram.com/thenewbar https://www.instagram.com/briandagonzalez https://www.linkedin.com/in/briandagonzalez https://www.thenewbar.com/ Sponsored By: Cymbiotika - Go to Cymbiotika.com/Kara for 20% off plus free shipping on your subscription order. Vanta - Get a special offer of $1,000 off Vanta at Vanta.com/KARA ShipStation - Get a 60-day free trial at ShipStation.com/KARA. Thanks to ShipStation for sponsoring The Kara Goldin Show! Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/kara Grammarly - Head to Grammarly.com/enterprise to learn more about Grammarly Enterprise-ready AI. Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/616