Small Business Spotlight: Social Strategy for Paper Goods with Ariel Gonzalez, Artist @ThistleAndLore
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Description
My guest today is Ariel Gonzalez. She is a Latinx artist based in Texas who works with sustainably sourced materials and just opened her new online storefront Thistle & Lore where she she sells cards, notebooks, and stickers. While she loves being creative offline, social media is a new medium and she’s ready to learn all the things so she can better promote her new store — and more specifically, her spooky collections featuring sheet ghosts and poisonous plants on handmade paper. If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & review too!  MORE FROM ARIEL: 🛒 Shop cards, notebooks, and stickers @ Thistle & Lore 📲 Instagram, TikTok CONNECT WITH UNVERIFIED: 👏 Looking for community, education, & live support to DIY your own social media? Check out The Unverified Club 🫶 Interested in personalized social media coaching? Book a complimentary discovery call 📲 Instagram, TikTok PROUD AFFILIATE OF DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED). THIS EPISODE IS SUPPORTED BY THE RUSSELL HOTEL: a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
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