In this Insights Unlocked episode, Teresa Torres — author of Continuous Discovery Habits, which has now sold more than 100,000 copies — talks about the importance of customer input earlier in the product development lifecycle to better dial in product market fit and reduce wasted costs. Teresa has coached hundreds of teams at companies of all sizes, from early-stage startups to global enterprises, in a variety of industries. She has taught more than 11,000 product people discovery skills through the Product Talk Academy and her coaching practice.