In this episode of the Vacation Rental Scale-Up Podcast, host Thibault Masson explores proven strategies for attracting high-end rental properties and securing relationships with premium property owners. Drawing on the expertise of Simon Tolson, who shared his invaluable insights at the Scale Show in Barcelona. 💡Key Takeaways: 1. Understand Premium Properties: Learn what sets high-end rentals apart and why they are crucial for maximizing your profits. 2. Tailor Your Approach: Discover how to customize your strategies for different types of property owners, from second homeowners to professional landlords. 3. Maximize Lifetime Customer Value (LCV): Get the lowdown on how to calculate and leverage LCV to justify higher spending on customer acquisition. 4. Leverage Free and Strategic Losses: Find out how offering low-cost, high-value services can win over property owners and boost long-term loyalty. 5. Implement the £100K Strategy: Uncover the game-changing tip that added £100K to Simon Tolson’s bottom line through Security Damage Waivers. If you’re serious about scaling your short-term rental business, this episode is a must-listen. Don’t miss out on future episodes—make sure to subscribe to the Vacation Rental Scale-Up Podcast. If you found value in this episode, please leave us a review and share it with your network. Your support helps us bring more valuable content to you!