When we talk about marketing it’s often about tactical aspects like posting on Instagram, making reels or how to manage influencers.  But without a sound marketing strategy behind the tactics, the chance of them succeeding is low. In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with marketing strategist Nihal Salah, from Barcelona, to discuss the essential elements of a successful marketing strategy for vacation rental businesses. Nihal is a marketing powerhouse with nearly 20 years of experience, bridging the worlds of big business and small startups. She started out as a data analyst at Nokia, where she got hooked on the power of data to shape effective marketing. But it wasn’t long before she found her true passion: helping entrepreneurs cut through the noise and build marketing strategies that drive real results. Today, as a fractional marketing officer, Nihal partners with businesses across industries, including the fast-paced world of short-term rentals. Her knack for blending consumer insights with practical, data-driven strategies has made her the go-to expert for creating marketing plans that work without all the fluff.    Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS585