This week, Dave interviews Brad Hargreaves, founder of Common, co-founder of General Assembly, Venture Partner at Maveron and angel investor. Remember to subscribe to Venture Studio on iTunes so you never miss an episode. As always, you can find us on twitter @ventureStudio and you can listen to prior episodes at venturestudio.org or on iTunes, Soundcloud, Stitcher or TuneIn. In today’s episode, Brad introduces Common - the first company combining brand, technology and design in the residential real estate market at scale. Later in the episode, Brad discusses the fundamental friction between consistency and coherence in great branding. Finally, a fun fact: Brad is our third consecutive guest who started his career selling weird stuff online.