Investors are tightening up after the market crash this year, they are now more careful than ever to back companies that they truly believe in. It is exciting to see that new investors are popping up around the world, but also that large institutions have faith in fashion tech. Big institutions like Goldman Sachs, are able to bring in more institutional investors and guide them through the process of selecting which companies to invest in. That being said, how do startup founders stand out? How do they find the right investors and secure investment? Our co-hosts, Peter Jeun Ho Tsang and Von N. Ruzive, joined by special guest, Bethany Greer, answer these questions and more in this podcast episode!  In this episode we highlight these tips about what founders need to do to get their startup fundraising done, as well as others. Before founders begin to fundraise, they need to have a roadmap for how they plan to allocate their money, and be strategic with it. Furthermore, this means it will also be necessary for founders to start penny-pitching and lean on their fellow-founders for advice and empathy. Thirdly, founders need to search for investors with portfolios in which they will fit. They need to ask themselves, “do I see myself fitting in here?”   Our special guest, Bethany, worked at the Centre for Fashion Enterprise in London, supporting retail and sustainability tech startups to secure investment and scale their businesses. She is now a Venture Partner at Bethnal Green Ventures, backing and supporting early-stage tech for good fund companies like Nuw and Birdsong. We are so happy that she joined us for this podcast episode and hope you are intrigued by her thoughts on investments, fashion tech, and her advice for founders!  The show is recorded from Beyond Form, a Venture Studio that works with ambitious founders to build fashion tech startups. We’d love to hear your feedback, so please let us know if you’d like us to explore a topic of conversation.  You can email us on [email protected] If you’re an entrepreneur or a fashion tech startup needing a boost in your business journey, then check out our website: https://bit.ly/36qBPXR