Circularity & sustainability are currently hot topics in the fashion Industry. On one side there are many brands greenwashing (in other words lying about how sustainable they really are), while others are showing genuine circularity with wardrobe rentals/second hand marketplaces that are now largely recognised such as Vestiaire Collective. Demonstrating genuine ethical & sustainable practices has also extended to the startup world where small businesses are forming solutions that help larger brands improve their carbon footprint.  Initiatives such as dragons den-like opportunities for startups are interested in making such brands more sustainable. Connor Hill takes us through how startups have helped to change the sustainable scene in the industry and how you could get involved! With his background in circularity and brand strategy roles at John Lewis; Adidas & Marks & Spencer, you will gain insights on how things are currently looking and where they are heading for the future of the planet while not forgetting the importance of innovation in the mix. The show is recorded from Beyond Form, a Venture Studio that works with ambitious founders to build fashion tech startups. We’d love to hear your feedback, so please let us know if you’d like us to explore a topic of conversation.  You can email us on [email protected] If you’re an entrepreneur or a fashion tech startup needing a boost in your business journey, then check out our website: https://bit.ly/36qBPXR