WANNA’s Virtual Try-On Technology Trying something on in the dressing room and falling in love with the way it looks is one of the best feelings! Sergey Arkhangelskiy, CEO of WANNA, is revolutionizing the shopping experience with Virtual Try On (VTO) and giving consumers that same dressing room feeling in the comfort of their own homes. WANNA is a fashion industry expert and a partner to luxury brands in digital fashion transformation. Under the umbrella of the FARFETCH Group, WANNA steers brands through their 3D journey, deploying state-of-the-art 3D and AR technologies to boost business performance throughout the whole fashion value chain.  Sergey Arkhangelskiy's Founder Journey Sergey highlights the advantages of receiving support from a venture studio like Beyond Form. Sergey also expands on WANNA’s acquisition by FARFETCH for $30 million, how luxury brands have profited and utilized VTO technology and Augmented Reality (AR), and what the future of digital fashion and 3D imaging means for the fashion industry. Checkout the Wanna website. Download WANNA Wear and WANNA Kicks apps on the App Store or wherever apps can be found on your device. -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so please do let us know if you’d like us to explore a topic of conversation. You can email us on [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, then check out our website: beyondform.io