Shifting From Corporate Consulting to Fashion Tech Startup Starting her own business servicing corporate clients, Lisa Laterza was still missing one key element: passion. Growing up in Italy, one of the fashion capitals of the world, Lisa’s interest in fashion and all things glamorous was instilled in her from a young age. Moving to Milan and then to Monaco (arguably the glitziest place in the world) Lisa traded business suits for evening gowns, inspiring her to bring the glitz & glamour of fashion to everyday styling.  Bringing Style to Your Fingertips with Glam You Up Taking her passion for fashion and business, Lisa began her venture into the fashion world by starting Glam You Up, an AI-powered styling tool.  List shares with us in this episode: How colour palettes can be matched to the body tones of the user to create fashion styling recommenations.How such personalization tools can advance the retail experience, resulting in better brand engagement, enhanced sell-through rates, and reduced online return rates.What a founder needs to do bring a fashion tech startup to life, especially being a mother too.Visit the Glam You Up website and download the mobile app on the Apple Store or Google Play. Connect with Lisa: https://www.linkedin.com/in/lisa-laterza-34180749 Support the show-------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so please do let us know if you’d like us to explore a topic of conversation. You can email us on [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, then check out our website: beyondform.io