Launching SWOP at Age 53 Many people are too fearful of starting a new adventure later on in life, but no in the case of Lars Richter who decided to launch digital fashion platform, SWOP, at age 53. In this episode he shares his transition from working in a corporate giant like Lego to entrepreneurship. He asserts that there's never a 'right' time to embark on this journey; the key is to seize the moment, take the plunge and just do it. Lars shares wisdom on the value of combining experience with youthful energy, to his vision for a future where users can design their own digital fashion. Leveraging Generative AI in Digital Fashion SWOP, is harnessing the potential of generative AI to create pixel-perfect digital fashion. Lars envisions a future where users can carry their digital fashion with them, regardless of their physical location, unleash creativity using artificial intelligence, and having fun with with features like 'face swop'. Lars shares how the SWOP team are integrating gen AI into the platform and why he think it's going to be the next advancement for digital fashion. Visit SWOP and play with their digital fashion tools. Contact Lars on Linkedin: https://www.linkedin.com/in/lars-richter-6984b6b0/ Support the show-------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so please do let us know if you’d like us to explore a topic of conversation. You can email us on [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, then check out our website: beyondform.io